Generate review request scripts that help clients find you through Google & AI search
Why this matters: Generic "great lawyer, 5 stars" reviews don't help new clients find you. These scripts prompt your clients to mention the type of case, their city, and the outcome they experienced — so when someone asks Google or AI for help finding a lawyer, your firm comes up.
Select who worked closest with this client
Google's Gemini AI scans reviews for matchable attributes — specific details like case type, city, and outcomes. When someone asks "personal injury lawyer in Phoenix who handles car accidents," Gemini looks for reviews that mention those exact details.
Case type specificity: Reviews that name the case — "car accident," "immigration," "slip and fall" — match directly against the conversational queries people use to find legal help. "Personal injury" is good; "car accident on I-10" is far better.
City and location: "Personal injury lawyer in Phoenix" or "immigration attorney near Tucson" are exactly how people search. Every review that mentions a city is another signal.
Outcome language: Phrases like "got me a fair settlement," "fought for every dollar," "got my green card" match intent queries like "lawyer who actually wins cases" or "immigration attorney who gets results."
Team member names: When a review mentions "Jonathan," "Gloria," or "Vanesa" by name, it builds trust signals and matches queries about specific attorneys.
Bilingual service mentions: Reviews that mention Spanish-speaking service or bilingual support match a massive volume of queries in both English and Spanish — "abogado de accidentes en Phoenix" or "Spanish speaking injury lawyer near me."
People search in crisis: Someone who just got in a car accident or received an immigration notice is searching urgently. A review that describes their exact situation builds instant trust — and Gemini surfaces that review as the answer.
502+ Google reviews is a massive advantage: Volume matters, but the reviews that rank you in AI search are the ones with specific details. Even a handful of attribute-rich reviews among your existing base can dramatically increase your visibility for targeted queries.
Immigration reviews are uniquely powerful: Clients who share their immigration journey — especially in Spanish — create attribute matches that most competing firms don't have. This is a huge differentiator for AI search.
Timing matters: Send the review request within a few days of a successful outcome — case settlement, visa approval, charges dropped. That's when gratitude is highest.
Text works best: SMS has a 98% open rate. Emails are great for follow-ups, but the first ask should be a text.
Match the language: Use the Spanish toggle for Spanish-speaking clients. A review request in their language feels personal and gets a higher response rate — plus the review itself will match Spanish-language AI queries.
One platform at a time: Ask for Google first (highest SEO impact), then follow up for Facebook a week later if they're willing.
Don't over-ask: One detailed review that mentions the case type, city, and outcome is worth more than ten generic ones.